We can use the BCG matrix in marketing to see how a business can make investments in various marketing channels. Four Categories in the Bcg Matrix Marketing Several marketing strategies, including product innovation, pricing approach, promotion planning, etc., need both human and financial investment, and the classification using BCG marketing is a big help.īCG's marketing strategy helps the brand/company position itself competitively in the market and achieve its business goals & objectives.ģ. ![]() The BCG matrix in marketing analyzes the products to put them into four categories: dogs, stars, cash cows, and question marks.īCG matrix in marketing analyzes the business according to the marketing mix framework containing 4Ps, i.e., Product, Price, Place, and Promotion. ![]() It supports a business to analyze its growth opportunities by reviewing its portfolio of products and deciding which products need and deserve investment, where to discontinue putting in cash, and which products can be developed into revenue generators. The Boston Consulting Group, aka BCG matrix, is a product portfolio matrix that helps with long-term strategic planning.
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