Learning about your competitors is not the only reason to do a competitor analysis on social media. The benefits of running a competitor analysis on social media Find gaps in your own social media marketing strategy.Identify social threats to your business.Benchmark your social results against the competition.Understand how well their social and content strategies are working.Know which social media platforms they’re on.Identify who your competitors are on social media.It’s a process of benchmarking your own results against the heavy-hitters in your industry, so you can identify opportunities for growth as well as strategies that aren’t performing as well as they should.Ī social media competitive analysis, specifically, will help you: Start free 30-day trial What is a social media competitor analysis?Ī social media competitor analysis is an analysis of your competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. Actionable insights to help you grow faster.
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